Nestle is turning real life Willy Wonka with the launch of high tech ‘golden ticket’ bars.
The new ‘We Will Find You’ promotional campaign involves the distribution of six winning chocolate bars fitted with a GPS tracker. The lucky consumers will be prompted to activate the tracker and wait for a team to deliver £10,000 in cash on the spot.
The campaign comes days after the launch of a limited edition White Kit Kat Chunky and on the back of a successful year for the Kit Kat Chunky brand with sales up 12.7% in the 12 months to the end of August.
Join in the campaign on the ‘We Will Find You’ Facebook page.