Cinema is no longer about new releases on the big screen in a local multiplex, the landscape of modern cinema has been transformed and reshaped. Secret Cinema began the revolution. This organisation turned cinema trips into adventures; playing classic films in secret unexpected locations, only accessible by those who are in the know. To know is feeling part of an exclusive club, to be part of something incredibly cool. An everyday cinema trip becomes an unknown adventure with clues and mysterious locations, it is interactive, you are encouraged to join in and dress up according to a set theme.
Now the masterminds behind the hugely popular Secret Cinema have brought us The Other Cinema. A chance to have a brilliant cinematic experience in an unexpected location, on a given night, across a number of cities. They show beautiful films from all over the world in unique settings, a nod to the original Secret Cinema, but this offers cinema fans all across the globe a chance to come together on the same night for this event, often with a theme, to see cinema differently, together.
The Other Cinema aim to “bring back a sense of community and wonder to cinema going”. They want to promote great films to a wider audience, making the act of going to see a film important again. It is almost ‘pop-up cinema’, a short-lived event that brings a burst of excitement and togetherness that will dissipate just as soon as it becomes known. The Other Cinema began on Valentine’s Day this year, showing Brief Encounter in countless locations across the UK. Now they are back with a new film and new dates, and us lucky York lot can revel in the knowledge that we don’t have to travel to London where Secret Cinema is based to experience such an event. Hinge have brought it to us, making such an event so much more accessible.
Hinge are the York-based theatre and events company that are responsible for bringing The Other Cinema to York, at the De Grey Ballroom where there will be an exclusive screening of Mathieu Kassovitz’s 1995 classic film La Haine. This cinema experience is happening over three nights, 2, 4 and 5 of May. On these nights La Haine will be shown across the world, from London to Paris.
You can join in and join us at The De Grey Ballroom at York Theatre Royal on Saturday 5 May for this exclusive screening of La Haine. Tickets are only £4, more affordable and worthy than taking a trip to see a blockbuster at a multiplex. You can be safe in the knowledge that you are contributing to a great cause: promoting independent cinema and its makers. It is an event for both film buffs and those just looking for something new and exciting. It’s time to join the club and embrace cinema at its very finest.
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