It will be welcome news to many that American fashion chain Urban Outfitters is coming to York this Spring. The shop is set to be in the old Habitat store on High Ousegate and is set to be one of the chain’s UK flagship stores.
Urban Outfitters originated in 1970s Philadelphia with its main focus on fashion and household products. They also house several boutique brands in store as well as a vintage section. The nature of the store appeals to a younger audience and is very popular with students.
The brand place a great emphasis on creativity, stating that “our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.”
The empty Habitat store is the ideal location, with its gorgeous interior architecture and its 10,253 square feet of retail space it will lend itself perfectly to one of their well known, sprawling expansive hipster interiors.
This store will be only the second store in Yorkshire (the other one being Leeds) and is part of an expansion of the chain. They announced last year that the opening of this store will mean jobs; something which at the moment people are crying out for. As reported here earlier this week York is currently bucking the current upward trend for retail closures but trouble may still be on the horizon for the city’s high street hopes. The store will create 20 new jobs for the city and seeing the iconic building being put back to use will be a bonus for York.
The recent closures of House of Avalon and the Vivienne Westwood boutique may suggest that niche retail is on the decline in the city while the opening of Cult and now Urban Outfitters shows that there is still a strong market for mainstream fashion chains in York.
Shares in Urban Outfitters have surged in recent days following a drop in January when the former CEO Glen Senk resigned. Despite the recent boost, new CEO Richard Hayne has been criticised in the states for donating funds to the campaign of anti-gay rights politican Rick Santorum.