If you’re lucky enough to be heading to the Olympic Games in London this summer, you may not expect to see too many reminders of our historic city 200 miles away in the capital. However, thanks to Visit York coinciding with the London Organising Commmittee of the Olympic Games, chances are you just might.
York will be in the spotlight throughout the games thanks to Visit York’s efforts of ensuring that 20 gigantic 8mx4m advertising sheets are in place across several of London’s underground stations, catching the eye of passengers making the expected 20 million tube journeys during the Olympic fortnight.
The advertising sheets are a stunning visual of York, depicting the riverside, York Minster and the surrounding countryside which will be seen by London tube users.
Gillian Cruddas MBE, chief executive of Visit York said “The reach of Visit York’s advertising will be mightily impressive. Our four week poster campaign, positioned at flagship sites on the London Underground will dramatically increase the profile for York as a top visitor destination. Securing these sites is a major coup for Visit York and a superb opportunity to maximise the tourism benefits associated with London 2012″
It is expected that the biggest visitor groups at the Olympics will arrive from the United States, Europe, Australia and the Far East.
Gillian continued: ‘We will be hammering home the message that now is the time to book a stay in York, our York Pass offers great value for money and we’re only two hours away by train. Seven million Londoners too will be in no doubt their next short break should be in York!’
Visit York’s current marketing drive ’2012 – Time to Visit York’ aims to boost visitor numbers to York during 2012 and has already seen powerful advertising campaigns at some national railway stations, including Edinburgh, Durham, Newcastle and Darlington.
Visit York is backed by the City of York Council and works in partnership with Visit Yorkshire.