Originally from York, London designer Matty Boven has taken to the streets to celebrate the outrageous in the surroundings of the ‘normal and boring.’
In September, the Central Saint Martins graduate made his London Fashion Week debut at Fashion East’s SS17 show, combining the beautiful and the strange in his unique way to celebrate the colourful, the created and the found.
While gathering objects he’d used to create his art and fashion, Bovan found he “wanted to do something a bit more sinister, with more of a creepy undertone” the artist told Dazed.
Starring in the photographs himself, Bovan appears in characters that represent different, exaggerated extensions of himself. “They’re amplified aspects of my personality,” he says. “There’s one that looks like a twisted porn star – he’s a bit 70s and has a moustache. Then there’s one that looks quite medieval, one that looks quite housewife and one in a motorcycle suit and all-orange make-up, which is definitely the most sinister.”
Bovan was photographed sporting these striking outfits in the incongruous surroundings of the real world: “I wanted it shot in really normal, boring locations, so we did it round my house, down the high street, in the car park. There’s even a few normal people in the background.”
One of the shots, taken on York’s main shopping destination Coney Street, has a strange, Martin Parr-esque beauty to it, as shoppers go about their day half-ignoring the startling beauty of the artist’s orange makeup and striped baseball outfit, complete with peroxide wig and shiny accessories.